Charlatans! Imposters! Frauds! Scoundrels! They’re everywhere, from the late-night infomercials to the floor of your local used-car dealership. And there’s no place as packed with truth-twisting treats as the frozen food aisle of your supermarket.
How do so many bad-for-you foods get away with masquerading as “health” foods? Well, consider the case of the most famous imposter of all, Frank Abagnale: Over the course of several years, he masqueraded as a doctor, airline pilot, and lawyer. So successful were his impersonations that Hollywood made a movie about his life: “Catch Me if You Can,” starring Leonardo DiCaprio. Abagnale had exactly what it took to pull off any hoax: the right look, the right talk, and a detachment from the consequences of his actions.
Sound familiar? Think about food industry: The people who fill our supermarket freezer section have no problem clumping together pseudo-foods and processing chemicals and selling it to you under the guise of “healthy eating.” They give these foods the right look (gourmet packaging with wholesome images) and the right talk (nutritional buzz-terms like “light,” “natural,” and “gluten-free”), and they obviously don’t care about the consequences (more than two-thirds of American adults are overweight or obese).
Indeed, some frozen-food manufacturers even go so far as to spackle terms like “lean” or “healthy” right on the label. But the truth is, many of these foods are charlatans, imposters, frauds! Don’t let these scoundrels sabotage your waistline. Strike back with these tips, ripped from the pages of Eat This, Not That! 2013!