Why doe the advertising industry…

Why doe the advertising industry... December 30, 2013 6:37 pm ER

insist on treating American men as flaming assholes? Check out this ad for cholesterol medicine.

http://www.ispot.tv/ad/723m/crestor-trial

Note how this guy is an absolute jerk, harmless, but a jerk nonetheless, and how his elegant and attractive wife and his normal teenage son treat him with bemused contempt.

I can see how you might target ads for household products to housewives by exploiting their fear that their husbands are on the verge of morphing into one of the three stooges. But I see examples of this kind all over the commercial spots on TV. Why is American manhood under attack by Madison Avenue? Only the Viagra ads show rugged Marlboro men hitching up teams to their pickups, jury-rigging their mainsheets and starting fires with flint and steel.

I don’t think this is accidental, or coincidental. The advertising industry is research-driven and highly sophisticated. They know exactly what they’re doing, and they are doing it because it works.

I have twisted off on many a de-evolving commercials. by Jody 2013-12-31 16:23:34
- I look at it a little differently. by ER 2013-12-31 17:30:24
  - I once wrote an epistle about yogurt by Jody 2014-01-01 10:10:01
  - if you’re too dim to see the scam, then you deserve to get taken by FrankC 2013-12-31 18:08:53
    - I don't think anybody deserves to be scammed, by ER 2013-12-31 18:47:11
      - No one deserves to suffer not man or beast... by FrankC 2013-12-31 22:10:33
        
        I know I'm an elitist. by ER 2014-01-01 07:04:18
        
        Long fingernails? (just an aside) by FrankC 2014-01-01 12:08:01
        
        Cubans are not immune to racism. by ER 2014-01-01 13:25:57
        
        P.S. by FrankC 2014-01-01 12:34:41
        
        Not all racism is about black. by ER 2014-01-01 16:05:04
        
        Hispanics are not a homogeneous group/ by ER 2014-01-01 13:40:29
        
        Something like 70 percent of the political donations of the advertising industry go to Democrats. by TB 2013-12-31 23:23:37
        
        You ever notice? by bowser 2014-01-01 22:02:39
        
        What' the reason? by ER 2014-01-02 06:09:38
        
        Ah Hah! just as I suspected by FrankC 2014-01-01 00:01:06
They are doing exactly what they want to do. by bowser 2013-12-30 22:24:43
Yes, but . . . by DanS 2013-12-30 19:43:54
- It's sad, by ER 2013-12-30 20:15:58

Recent posts

Search

The Control Panel