The answers led to advertising purchases that the campaign might not have made, especially as it pursued undecided voters who did not regularly go to traditional sources for news.
So it was, said Jim Margolis, a senior advertising strategist, that the campaign bought more late-night advertising time than it otherwise would have on “Late Night With Jimmy Fallon,” “Jimmy Kimmel Live,” ESPN and, most surprisingly, TV Land, the basic cable network devoted to reruns of old programs.
In the case of TV Land, Mr. Margolis said, the campaign was seeking to reach “folks who may not be as political, may not be deciding until later.”
“A lot of these people are lower-information voters,” he said, “not necessarily tuned to politics and watching a little more programming that is out of the main lane of what most of us think of.”
“Undecided” and “lower-information” voters.
Of course, I’m missing some information myself. I had to look up “Jimmy Fallon” and “Jimmy Kimmel.”